If you sell an app, subscription or other product through the App Store, Apple gets 30% of the money.
That's how its been since the App Store's inception seven years ago.
But soon Apple will for the first time lower its App Store commission on one condition: if an app can retain a subscriber for over a year, the revenue split will be 85/15.
The change will apply immediately to existing apps with users that are more than a year...
