Garth Brooks may have friends in low places, but his earning power is quite the opposite.
The country legend pulled in $90 million over the past year, making him No. 1 on our annual Country Cash Kings list. In addition to being the highest total this year, it’s also the biggest single-year payday FORBES has ever recorded for a country act.
Together with wife Trisha Yearwood, Brooks has spent much of the past year playing arena shows across the U.S. in his long-awaited return from semi-retirement. That pent-up demand has allowed the duo to sell out arenas multiple nights in a row, sometimes while playing back-to-back shows in a single night.
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“The live show is like something you’ve never seen in your life,” says Yearwood. “But if you just play the music and close your eyes, it’s countrier than anything you’re ever going to hear.”
The genre’s traditionalists may disagree, but Brooks’ music is indeed sounding more and more country when compared to some of his top-earning peers. Toby Keith, who ranks No. 2 with $53 million, has always had an eye on the larger pop prize with hits from “How Do You Like Me Now” to “Red Solo Cup.” No. 3 Jason Aldean pulled in $43.5 million on the strength of a pyro-drenched live show more reminiscent of Metallica than Merle Haggard.
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