Facebook is the biggest and most successful social network today. But, back in 2011, for a relatively newer company like Facebook, prepping to face a competitor like Google could have been worrisome. Mark Zuckerberg knew what was ahead, and decided to leave no stone unturned to crush the then upcoming Google Plus. No one knew of the fate of Google Plus or Facebook then. But, Zuckerberg made it a mission to destroy the Google’s social network no matter what the cost, reveals an ex-Facebook employee.
Yes, there’s a new tell-all book – Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley – by an ex-Facebook employee named Antonio Garcia Martinez, giving us (via Vanity Fair) some of the inside tales of the shiny Zuckerberg empire. He said the moment GooglePlus was launched, Zuckerberg couldn’t think of anything but destroying it, and to such a great extent that the social network went into a lockdown state. “Lockdown was a state of war that dated to Facebook’s earliest days, when no one could leave the building while the company confronted some threat, either competitive or technical,” Martinez explained in his book.
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Zuckerberg also gave his first ‘lockdown’ speech the day Google Plus was launched, which clearly stated Rthe phrase ‘Carthago delenda est. It meant Carthage (Google in this case) must be destroyed. Posters were put across the campus to remind employees of the mission.
